Directions for Designers

Do I need to supply fonts with my files?
Yes. If you supply your file in an Adobe Suite program, or if you have a unique font and are saving out a PDF, including fonts is a must.

What is ‘bleed'? How do I set it up on my file?
Bleed is a term printers use for the additional 1/8″ of colour that is printed when colour or design reaches the edge of a file. When saving out your file make sure crop marks and an additional 1/8″ bleed are included. In the case of items with no colour or patterned backgrounds, only crop marks are needed.

How far should my content be from the edge of the printed file?
We suggest you design your file so all content is at least 1/8″ from the edge.

How should I set up my file(s)?
Artwork must be set to print size. Please reference bleed and crop mark directions above.

How many files should I send pre set up (imposed)?
Please submit your files 1-up.

What do the resolution of my files need to be?
For all digitally printed items your files must be 300dpi. For large format they must be at least 96dpi – higher quality preferred.

Will I get a PMS colour match on your digital printer?
No. Our digital printer will convert your RGB colour to the closest CMYK colours, and print accordingly.

Will the printed colours be like the artwork on my computer screen?
No. Monitors use the RGB (red, green, blue) colour model, which supports a wider variety of colours. Printers use the CMYK (cyan, magenta, yellow, black) model, which can reproduce most of the colours in the RGB colour model – but not all. This colour difference is also noticed on digital files to plastic card printing.

Will your printed artwork match my printout?
Not necessarily. This is due to the variations of paper stock, monitor lighting, different types of printers, inks, output amount, etc.

Why does the file look good on my computer, but not when printed out?
Most image files you find on the internet are set to 72dpi or 96dpi. On a computer screen these images look good, but when printed, they become grainy and less attractive.

Should I proof my digital artwork with you?
Yes! If you submit a print ready file, then sending it straight to print is not an issue. Please note this in your directions, or we will follow up. However, if you submit a file that is not print ready – or if we are designing your artwork – we always, always recommend proofing. If a file has been proofed by the customer, and there is an error, we will not be held responsible.

Should I proof my printed artwork prior to print run?
If you are uncertain of your digital artwork, and the way colours will print, we will run one item (one page) for you as a sample. You can request a hard copy proof at time of order inquiry.

Can you modify my file(s) for print?
Yes, we are happy to help you set up your files. However, any adjustments will incur set up charges, as all our quoted prices are on print ready files.

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