Integrated Marketing Solutions. Not so very long ago, getting word out about your business meant that most of your advertising budget went on print media. Most businesses, especially the newer and smaller ones, didn’t have the money to go the TV route, so flyers, postcards and promotional products were the only real viable option for most. The internet changed that very quickly, and with the social networking craze continuing to grow on a daily basis, those same businesses discovered that multiple, more cost effective, marketing strategies were now available to them.
With so many marketing options now available, the costs can begin to rise again if a business decides to go the piece meal route and explore every avenue on an individual basis, but by exploring integrated marketing solutions, that same company can combine all those options into one neat, affordable package. Partnering with a trusted, knowledgeable company like Allegra Marketing & Print Solutions can help take your business from relative obscurity to a known, legitimate brand in a fraction of the time spent doing it alone.
Based in Vancouver, BC, Allegra will help even the most non-tech savvy business entity and turn it into a branded juggernaut that is represented across all platforms, including web, mobile and even the traditional print media that is still effective when done properly. It all begins with the design and development of the company website, with Allegra making sure that the look and feel of the site matches the image your company is trying to project. They will also make sure that your site is ready to be easily discovered by all the major search engines by using effective search engine optimization (SEO) techniques within your site content.
SEO is just one way to get your website seen by potential new customers, and by integrating e-mail and social media marketing, your search engine ranking and social network standing will rise in very short order. It’s not only the internet that can be utilized in marketing campaigns; just about everyone uses some form of mobile technology, and smartphones now play a big part in helping people discover your business. Mobile marketing via text is one way, but Allegra also employs the use of QR codes (those square bar code looking boxes) to allow smartphone users to get instant access to your site and company information.
With so much technology now employed in marketing, it would be easy to think that print media is dead, but it still plays a major part in any integrated marketing campaign, and Allegra will put their graphic design team to work to help you create a great piece of promotional material that can be used in a direct mail marketing campaign. Why settle for just one method when you can use them all to create an integrated traditional and viral marketing one stop solution.