http://www.allegrapress.com Press * Signs * Large Format * Fine Art Wed, 20 Aug 2008 05:47:51 +0000 http://backend.userland.com/rss092 en Businesses everywhere use a variety of media to reach their target audiences. Though budget constraints will impact your plan, every marketing mix is designed to meet a range of objectives: boost sales, generate leads, strengthen relationships and build brand identity. The choices available to today’s marketers seem ever-growing, from traditional television, ... http://www.allegrapress.com/news/205 When you hear the terms, four-color or full color process, it means you are able to produce any color combination. Four-color process is a system where an image is separated into four different color values with the inks cyan (blue), magenta (red), yellow and black to reproduce the original color ... http://www.allegrapress.com/news/201 Stick with standard finished sizes to reduce paper waste and minimize your costs. Be careful when using bleeds, that is, color or images that run to the edges of the paper. Sometimes they require larger sheets that need to be trimmed, resulting in higher costs and longer production time. Use color to ... http://www.allegrapress.com/news/199   Mounting Materials The table below lists the properties, typical applications, and other specifications of several common substrates used when creating our rigid plastic signs. There are virtually an unlimited number of substrates available, so if you don't see something you are looking for, please contact us for availability and pricing. Material Properties Common Applications Indoor ... http://www.allegrapress.com/news/167 The Company’s Hardest-Working Staff Member – the Logo Nike, Target Stores, McDonald’s, Coca-Cola; one thing these powerhouse companies have in common is brand recognition, built in part by a strong, recognizable logo. In a marketplace that exposes us to thousands of commercial messages daily, logos are becoming more important than ever. And ... http://www.allegrapress.com/news/111 Putting it on Paper Choosing paper that best complements your project With a new generation of designers and technologies, corporate communicators are changing the rules of business and are using paper colors and textures to push corporate branding to new limits. Paper has a major influence on how the communication and the ... http://www.allegrapress.com/news/107 The Basics About Business Cards, the Ever-Important Marketing Tool In the age of the Palm Pilot, e-mail and teleconferencing, the business card may seem less than glamorous. Some might even wonder how important this pint-sized device is in today’s business world. The answer? Very. In fact, some believe the business card ... http://www.allegrapress.com/news/103 Account Manager / Sales Professional Company: Allegra Print & Imaging Do you strive to be the best at what you do and achieve concrete results? If so, this could be a fantastic opportunity! We are well positioned providers of printing and graphic solutions company seeking to continue our tremendous growth and success ... http://www.allegrapress.com/news/17 Do you enjoy developing new and existing relationships over the phone? Terrific opportunity for a professional individual ready to move ahead in a great career. We have an opening for an entry level Telemarketing/Customer Service/Outbound Sales Assistant position. This is a temporary – six month with very high possibility to become ... http://www.allegrapress.com/news/18 Located in our Vancouver office, the Web Designer is responsible for the design of various customers and marketing websites. This includes the visual design and execution of existing and new websites, email templates and online advertising. Additionally, the Web Designer will assist with offline marketing projects when necessary. Our ideal ... http://www.allegrapress.com/news/21