File Requirements & Preparation Tips

  • Printing with PDFs.
    If you use Adobe Acrobat to produce PDF files for printing, ensure that you use the Acrobat Distiller printer to produce your PDF files rather than PDF Writer. PDF Writer was designed for creating PDF files for very simple documents, so can sometimes have problems with the more complex files typically used for printed materials. By always using the Acrobat Distiller to produce your PDF files, you’ll avoid these potential problems. You can change this setting from within your print options window. For great quality, also ensure that you choose ‘Press” or “Print” optimised job options for your file. If unsure visit: www.adobe.com for further tips.
  • Resolution must be 300dpi at 100% of the finished size.
    For instance, if your poster will be 18″ x 24″, the dpi at 18″ x 24″ should be 300. Using this same example, if your document dimensions are smaller than 18″ x 24″ and the file is already 300 dpi, when the document is blown up to 18″ x 24″ the dpi it will no longer be 300. Graphics downloaded or saved from Web pages are not acceptable for print products. These graphics have low resolution (usually 72 dpi), which are fine for screen display, but far below acceptable quality standards for print.
  • Include a 1/8″ bleed for all designs that go to the edge.
    For example, if your project’s finished size will be 11″ x 17″, your file document dimensions will need to be 11.25 x 17.25 (.125″ extra on all 4 sides), and your design will need to extend all the way to the edge.
  • Make sure to include a 1/8″ safety area.
    Any information you do not want trimmed off your design should be at least 1/8″ away from the trim line.
  • Make sure your file is built in the correct color mode.
    4 color (or full color) needs to be in CMYK. One of the most common file problems occurs when artwork is submitted in RGB, which is the color mode for on-screen viewing. Printing is done with 4 colors: Cyan, Magenta, Yellow, and Black, so your file must contain this color information in order for us to process it.
  • If using Photoshop, artwork must be flattened.
    It is strongly recommended that you do not use Photoshop for any files that contain a large quantity of text, as the text will appear pixelated. InDesign and Illustrator are much better choices for anything containing a great deal of text. Photoshop is best for photo editting.
  • Embed and outline all fonts.
  • When possible, outline and embed all fonts — this will eliminate sending the incorrect fonts as well as conversion problems in the printing process. This is especially helpful in the conversion of PC programs to the Mac format that we will use to output.

  • Make sure all images have been embedded, and all embedded images meet the resolution and color requirements.
    As a reminder, images should be at least 300 dpi and in CYMK color mode.
  • Rich Black
  • When you have a large solid black area within a document, please use the following 4-color separations to create a rich black (just 100% black will not be a nice solid black): Black100, Cyan 40, M 40, Y 40 — DO NOT USE 100, 100, 100, 100! Please be sure black type is just 100% Black only.

  • SPELL CHECK your text.
    We are not responsible for spelling, grammar or any other design related errors after you have signed off on the proof, so please review your files carefully.
  • Measure all folds to ensure panels line up correctly.
    Example: A trifold brochure will not fold in exactly thirds. The outside panel will be slightly larger than the other. (Usually 3 5/8″, 3 5/8″, 3 9/16″. That 1/16″ makes a big difference when using heavier stocks.)
  • If at all possible, try to avoid using fonts smaller than 8pt.
  • If you do, it is a good idea to print at a higher resolution such as 400 or 500 dpi.

  • If you are using thin typefaces, please lay out your type in a vector program such as Illustrator.
  • Bitmapped images make it difficult to control the trapping around small type, and the smallest shift on press can result in ink bleeding into your type.

  • The same applies to lines that are below 3/10 of a point (0.3).
  • These are known as “hairlines” and require special attention to the colors around them.

  • If you are using Microsoft software to produce your files, be sure to create a PDF to send the file to us.
  • Double check that the output settings are 300dpi and in CMYK.

Adobe InDesign – Convert all spot colours to CMYK values (unless the files are for screen print or specific pms spot colour output/printing) ensure bleed is applied as per the sample above. Include all linked images and fonts used ie: package job from the File>Package menu including all fonts, images. If the job has complex transparency please do not export to pdf from Indesign. Print to a postcript file and use Acrobat Distiller with our distiller joboptions (provided) to distill the pdf.

Adobe Photoshop – Photoshop files must be flattened (not layered) 300dpi and in CMYK mode. Document should have a resolution of 300dpi at full size plus .125″ bleed. Fine or serif typefaces or reversed out type 7pt and under not suitable at 300dpi.

Adobe Illustrator – PDF or EPS files. Please supply in CMYK colour mode (unless the files are for screen print or specific pms spot colour output / printing) with all images embedded and text converted to outlines. If supplying as Pdf’s please ensure you have .125″ bleed allowance, trim marks and be centred on the page as above.

Corel Draw – Please convert fonts to outlines, ensure images are embedded and back save any raw Corel files to version 9. Alternatively create a high resolution CMYK pdf ensuring that at least .125″ of bleed and trim marks are included.

Vector and Bitmap Images

Two Types of 2D Graphics

It’s almost impossible to discuss graphics software without first establishing an understanding of the differences between the two major 2D graphic types: bitmap and vector images. This is an important lesson and often a tough one to grasp. If you work with graphics at all, it’s bound to come up, so it’s an important concept to understand.

Bitmap Images

Bitmap images (also known as raster images) are made up of pixels in a grid. Pixels are picture elements; tiny dots of individual color that make up what you see on your screen.

All these tiny dots of color come together to form the images you see. The typical computer monitor has 72 or 96 pixels per inch, depending on your monitor and screen settings.

To illustrate this, let’s take a look at a typical desktop icon such as the one shown in the image here. The icons on your desktop are typically 32 by 32 pixels. In other words, there are 32 dots of color going in each direction. When combined, these tiny dots form an image. The icon shown in the upper right corner of this example is a typical desktop icon at screen resolution. As you can see, when you enlarge the icon, as I have in this example, you can clearly see each individual square dot of color. Note the that white areas of the background are still individual pixels, even though they appear to be one solid color.
Bitmap images are resolution dependent. Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch). Bitmap images are displayed on your computer screen at screen resolution: 72 or 96 ppi. However, when printing bitmaps, your printer needs much more image data than a monitor. In order to render a bitmap image accurately, the typical desktop printer needs 150-300 ppi. If you’ve ever wondered why your 300 dpi scanned image appears so much larger on your monitor, this is why. For more in-depth information about resolution, scanning, and printing bitmap images, refer to my article Getting Started Scanning.

Because bitmaps are resolution dependent, it’s difficult to increase or decrease their size without sacrificing a degree of image quality. When you reduce the size of a bitmap image through your software’s resample or resize command, you must throw away pixels. When you increase the size of a bitmap image through your software’s resample or resize command, the software has to create new pixels. When creating pixels, the software must estimate the color values of the new pixels based on the surrounding pixels. This process is called interpolation.

Did you notice in the paragraph above, I specifically talked about resizing images “through your software’s resample or resize command”? I want to make the distinction between this method of resizing versus zooming in and out, or dragging the edges of your images in a page layout program to resize it. This type of resizing is more accurately called scaling. Scaling an image does not effect the image permanently. In other words, it does not change the number of pixels in the image. However, if you scale a bitmap image to a larger size in your page layout software, you are going to see a definite jagged appearance. Even if you don’t see it on your screen, it will be very apparent in the printed image. Scaling a bitmap image to a smaller size doesn’t have any effect; in fact, when you do this you are effectively increasing the ppi of the image so that it will print clearer.

Common bitmap formats include:
• BMP
• GIF
• JPEG, JPG
• PNG
• PICT (Macintosh)
• PCX
• TIFF
• PSD (Adobe Photoshop)

Popular bitmap editing programs are:
• Microsoft Paint
• Adobe Photoshop
• Corel Photo-Paint
• Jasc Paint Shop Pro
• Ulead PhotoImpact

All scanned images are bitmaps, and all images from digital cameras are bitmaps.

Converting between bitmap formats is generally as simple as opening the image to be converted and using your software’s Save As… command to save it in any other bitmap format supported by your software.

Bitmap images in general do not inherently support transparency. A couple of specific formats–namely GIF and PNG–support transparency. In addition, most image editing programs support transparency, but only when the image is saved in the software program’s native format. A common misconception is that the transparent areas in an image will remain transparent when an image is saved to another format or copied and pasted into another program. That just doesn’t work; however, there are techniques for hiding or blocking out areas in a bitmap that you intend to use in other software. For more information about retaining transparency in bitmap images, see Transparency from Here to There.

Key Points About Bitmap Images:
• pixels in a grid
• resolution dependent
• resizing reduces quality
• easily converted
• restricted to rectangle
• minimal support for transparency

Vector Images

Vector images are made up of many individual, scalable objects. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Objects may consist of lines, curves, and shapes with editable attributes such as color, fill, and outline. Changing the attributes of a vector object does not effect the object itself. You can freely change any number of object attributes without destroying the basic object. An object can be modified not only by changing its attributes, but also by shaping and transforming it using nodes and control handles.

For an example of manipulating an object’s nodes, see my CorelDRAW tutorial on drawing a heart.

Because they’re scalable, vector-based images are resolution independent. You can increase and decrease the size of vector images to any degree and your lines will remain crisp and sharp, both on screen and in print. Fonts are a type of vector object.

Another advantage of vector images is that they’re not restricted to a rectangular shape like bitmaps. Vector objects can be placed over other objects, and the object below will show through. See the example images on this page. The vector circle and bitmap circle appear to be exactly the same when seen on a white background. But when you place the bitmap circle over another color, it has a rectangular box around it, from the white pixels in the image.

Vector images have many advantages, but the primary disadvantage is that they’re unsuitable for producing photo-realistic imagery. Vector images are usually made up of solid areas of color or gradients, but they cannot depict the continuous subtle tones of a photograph. That’s why most of the vector images you see tend to have a cartoon-like appearance. Even so, vector graphics are continually becoming more advanced, and we can do a lot more with vector drawings now than we could just a few years ago. Today’s vector tools allow you to apply bitmapped textures to objects giving them a photorealistic appearance, and you can now create soft blends, transparency, and shading that once was difficult to achieve in vector drawing programs.

Vector images primarily originate from software. You can’t scan an image and save it as a vector file without using special conversion software. On the other hand, vector images can, quite easily, be converted to bitmaps. This process is called rasterizing. When you convert a vector image to a bitmap, you can specify the output resolution of the final bitmap for whatever size you need. It’s always important to save a copy of your original vector artwork in its native format before converting it to a bitmap; once it has been converted to a bitmap, the image loses all the wonderful qualities it had in its vector state. If you convert a vector to a bitmap at a size of 100 x 100 pixels and then decide you need the image to be larger, you’ll need to go back to the original vector file and export the image again. Also keep in mind that opening a vector image in a bitmap editing program usually destroys the vector qualities of the image and converts it to raster data.

The most common reason for wanting to convert a vector to a bitmap would be for use on the Web. At this time, the most common and accepted format for vector images on the Web is Shockwave Flash (SWF). Another standard for vector images on the Web is SVG, a graphics programming language based on XML. Due to the nature of vector images, they are best converted to GIF or PNG format for use on the Web.

Common vector formats include:
• AI (Adobe Illustrator)
• CDR (CorelDRAW)
• CMX (Corel Exchange)
• CGM Computer Graphics Metafile
• DXF AutoCAD
• WMF Windows Metafile

Popular vector drawing programs are:
• Adobe Illustrator
• CorelDRAW
• Macromedia Freehand
• Xara X

What About Metafiles?
Metafiles are graphics that contain both raster and vector data. For example, a vector image that contains an object which has a bitmap pattern applied as a fill, would be a metafile. The object is still a vector, but the fill attribute consists of bitmap data.

Key Points About Vector Images
• scalable
• resolution independent
• no background
• cartoon-like
• inappropriate for photo-realistic images
• metafiles contain both raster and vector data