- Printing with PDFs.
If you use Adobe Acrobat to produce PDF files for printing, ensure that you use the Acrobat Distiller printer to produce your PDF files rather than PDF Writer. PDF Writer was designed for creating PDF files for very simple documents, so can sometimes have problems with the more complex files typically used for printed materials. By always using the Acrobat Distiller to produce your PDF files, you’ll avoid these potential problems. You can change this setting from within your print options window. For great quality, also ensure that you choose ‘Press” or “Print” optimised job options for your file. If unsure visit: www.adobe.com for further tips. - Resolution must be 300dpi at 100% of the finished size.
For instance, if your poster will be 18″ x 24″, the dpi at 18″ x 24″ should be 300. Using this same example, if your document dimensions are smaller than 18″ x 24″ and the file is already 300 dpi, when the document is blown up to 18″ x 24″ the dpi it will no longer be 300. Graphics downloaded or saved from Web pages are not acceptable for print products. These graphics have low resolution (usually 72 dpi), which are fine for screen display, but far below acceptable quality standards for print. - Include a 1/8″ bleed for all designs that go to the edge.
For example, if your project’s finished size will be 11″ x 17″, your file document dimensions will need to be 11.25 x 17.25 (.125″ extra on all 4 sides), and your design will need to extend all the way to the edge. - Make sure to include a 1/8″ safety area.
Any information you do not want trimmed off your design should be at least 1/8″ away from the trim line. - Make sure your file is built in the correct color mode.
4 color (or full color) needs to be in CMYK. One of the most common file problems occurs when artwork is submitted in RGB, which is the color mode for on-screen viewing. Printing is done with 4 colors: Cyan, Magenta, Yellow, and Black, so your file must contain this color information in order for us to process it. - If using Photoshop, artwork must be flattened.
It is strongly recommended that you do not use Photoshop for any files that contain a large quantity of text, as the text will appear pixelated. InDesign and Illustrator are much better choices for anything containing a great deal of text. Photoshop is best for photo editting. - Embed and outline all fonts.
- Make sure all images have been embedded, and all embedded images meet the resolution and color requirements.
As a reminder, images should be at least 300 dpi and in CYMK color mode. - Rich Black
- SPELL CHECK your text.
We are not responsible for spelling, grammar or any other design related errors after you have signed off on the proof, so please review your files carefully. - Measure all folds to ensure panels line up correctly.
Example: A trifold brochure will not fold in exactly thirds. The outside panel will be slightly larger than the other. (Usually 3 5/8″, 3 5/8″, 3 9/16″. That 1/16″ makes a big difference when using heavier stocks.) - If at all possible, try to avoid using fonts smaller than 8pt.
- If you are using thin typefaces, please lay out your type in a vector program such as Illustrator.
- The same applies to lines that are below 3/10 of a point (0.3).
- If you are using Microsoft software to produce your files, be sure to create a PDF to send the file to us.
When possible, outline and embed all fonts — this will eliminate sending the incorrect fonts as well as conversion problems in the printing process. This is especially helpful in the conversion of PC programs to the Mac format that we will use to output.
When you have a large solid black area within a document, please use the following 4-color separations to create a rich black (just 100% black will not be a nice solid black): Black100, Cyan 40, M 40, Y 40 — DO NOT USE 100, 100, 100, 100! Please be sure black type is just 100% Black only.
If you do, it is a good idea to print at a higher resolution such as 400 or 500 dpi.
Bitmapped images make it difficult to control the trapping around small type, and the smallest shift on press can result in ink bleeding into your type.
These are known as “hairlines” and require special attention to the colors around them.
Double check that the output settings are 300dpi and in CMYK.
Adobe InDesign – Convert all spot colours to CMYK values (unless the files are for screen print or specific pms spot colour output/printing) ensure bleed is applied as per the sample above. Include all linked images and fonts used ie: package job from the File>Package menu including all fonts, images. If the job has complex transparency please do not export to pdf from Indesign. Print to a postcript file and use Acrobat Distiller with our distiller joboptions (provided) to distill the pdf.
Adobe Photoshop – Photoshop files must be flattened (not layered) 300dpi and in CMYK mode. Document should have a resolution of 300dpi at full size plus .125″ bleed. Fine or serif typefaces or reversed out type 7pt and under not suitable at 300dpi.
Adobe Illustrator – PDF or EPS files. Please supply in CMYK colour mode (unless the files are for screen print or specific pms spot colour output / printing) with all images embedded and text converted to outlines. If supplying as Pdf’s please ensure you have .125″ bleed allowance, trim marks and be centred on the page as above.
Corel Draw – Please convert fonts to outlines, ensure images are embedded and back save any raw Corel files to version 9. Alternatively create a high resolution CMYK pdf ensuring that at least .125″ of bleed and trim marks are included.




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