1) What’s the goal that communications can meet or help meet?
2) What is the size of your target market?
3) What channels could be used to reach them?
4) What combination of channels should be used to reach them?
5) What can you say or offer to generate the action you want?
6) How much activity is enough to meet the goal?
7) How will you measure success or failure so you can improve in the future?

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