Top marketers report using social media to generate more business exposure, increase traffic and gain marketplace intelligence. Social network users in 2012 reached 1.5 billion – a 20% increase over 2011.
A 2012 study by Social Media Examiner reports that design and development of social media pages is the #1 activity that marketers outsource. Most importantly, they say it pays off.
What does social media do for companies?
Build brand image. Gain fans and alert them to new products, services, promotions, special events, surveys or contests. Feedback is great, too.
Improve search results. LinkedIn, Facebook and Google+ pages typically rank high in search engine results. The more activity the better!
Enhance your business’ SEO. Social media pages share links, helping boost your ranking in search engines.