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Check out our tips, tricks and best practices for marketing your business or nonprofit with the greatest efficiency. Learn how to save time and money – and get measurable results. Just pick which white paper you'd like, fill out the form, and you'll get complete access right away!

101-Marketing-Ideas-You-Can-Take-to-the-Bank 101 Marketing Ideas You Can Take to the Bank: Practical Advice You Can Use Today Consumers receive thousands of messages a day from more than 60 different communications channels. Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? Here are 101 ideas you can use to develop your next marketing campaign. 
86-Ways-Tradeshow-Event 86 Ways to Drive More Traffic to Your Event and Increase ROI: A Guide to Promotions Before, During and After Your Event Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. The success of any event depends on your ability to attract as much attention and as many prospects as possible. That’s what makes effective event promotion so important.
Definitive-Web-Marketing-Guide The Definitive Web Marketing Guide: Proven Strategies for Top-performing Websites Does your company have a website? Does the site you have just need a little more attention? Or, do you want to jump-start your Web marketing? You’ll find this guide is filled with practical tips, ideas and strategies to get you thinking about solid Web strategies and how to employ them.
Ultimate-Direct-Mail-Marketing-Guide The Ultimate Direct Mail Marketing Guide: Proven Tips and Techniques You Can Use Today Direct mail is one of the most productive marketing communications vehicles in the world. It allows an infinite variety of formats and messages; you can find mailing lists in almost any consumer or business category; and it's a personal, powerful medium that is ideal for persuasive selling.
No-Silver-Bullets-Guide-to-Local-Marketing No Silver Bullets! The Realist’s Guide to Successful Local Marketing With so many channels dividing customer attention, there is no “Silver Bullet” that alone can ensure success. Rather than a single answer, successful local marketing today requires a combination of tools to target customers wherever they are, and help them find you wherever they look for the products or services you sell.
Cross-Media-Marketing Cross-Media Marketing: How New Media Choices are Revolutionizing Marketing for Small Businesses Today's small business owners and managers have a universal challenge when it comes to marketing their business: With all of the new media choices available, how do I know which ones will effectively attract, maintain and enhance customer relationships?

 

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